Built by Emily Ward, NSW-admitted lawyer and founder of Cancel Costs. Sydney, Australia.
The AI Sales Personalizer is a small focused tool: drop in a company URL, get a personalized cold-outreach opener back in seconds. It exists because most cold-outreach tools force you onto a monthly subscription floor for AI features you only use a few times a quarter.
The pricing model is intentional. $0.02 per result if you bring your own Anthropic key. $0.15 per result on the Apify version if you do not want to manage keys. No subscription, no contract.
NSW-admitted lawyer (Australia). Founder of Cancel Costs, an AI-powered cost-reduction practice that has recovered six and seven figures for clients across legal, conveyancing, industrial, and SaaS sectors. Previously built and shipped AI agent systems for legal firms (Mario Merlo Legal, PSPC), property buyers' agencies (Iconic Investing), retail solar (Solar Mentor / InKam), and high-ticket education (HTP / A-Z Formula).
Based in Sydney, Australia. Reach me at emily@cancelcosts.com.
I have spent the last 18 months building AI agent systems for paying clients. The consistent friction is this: clients are forced into $99 to $1,500 monthly subscriptions for tools they use intensively for one week and then barely touch for the next three weeks. The marginal cost of an LLM call is real and knowable. Subscription pricing made sense when the marginal cost was zero. It does not anymore.
This tool, and the others I am building under the same thesis, are pay-per-use. You pay only when you run a job. The math works because the underlying API cost is well below the per-result price.
Vanilla HTML, CSS, JS. No framework. No build step. Deployed on Vercel free tier. The free DIY demo uses Anthropic's anthropic-dangerous-direct-browser-access mode, so your API key never reaches our server. Page fetching uses r.jina.ai as a free no-auth CORS proxy. Stripe Checkout for payments. The complete source is straightforward and small; happy to share if you ask.
Not yet. If you would like to write about pay-per-use AI tooling or unbundled sales stacks, email me. I keep a single page of representative case studies (with client consent) available on request.
Email: emily@cancelcosts.com
Cancel Costs: cancelcosts.com
Sydney, Australia (AEST / UTC+10)