Blog

Notes on AI-assisted cold outreach, prompt engineering, and the economics of pay-per-use sales tools.

The first-touch formula: 2 sentences, 1 specific reference, 1 question

The structural rules behind every high-converting cold email opener I have studied. Why short beats long, why specific beats general, and why the question matters more than the value prop.

20 May 2026 · 6 min read

Why pay-per-use is the future of sales tooling (and SaaS is overdue for unbundling)

SaaS pricing forces you to pay for capacity you don't use. AI changes that, because every API call has a real marginal cost. Here is how pay-per-result reshapes the cold-outreach stack.

20 May 2026 · 5 min read

Home · Terms · Privacy · Refund