One page. Six ways to buy.

No subscriptions, no annual contracts, no minimum spend. Pick what fits your situation today. Skip what does not.

For sales and outreach teams

DIY (free)

Bring your own Anthropic key. Run unlimited from your browser.

$0/opener

Best for: tinkerers, devs

Unlimited use, key stays in your browser
You pay Anthropic ~$0.02 per opener directly
Anthropic gives $5 free credit on signup (~250 runs)
No account on our side, no signup

Use the form on home

The Playbook

The full system, 25-page playbook plus 50 prompts plus Notion template.

$39 once

Best for: SDRs and growth ops

25-page operator's playbook (PDF + markdown)
50 production-tested prompts for every outreach stage
Full Notion template, duplicate to your workspace
50 free Apify credits ($7.50) included
30-day refund, no questions

Done-for-you batch

Send us 500 URLs. Get back enriched CSV in 24 hours.

$99 once

Best for: founders too busy to DIY

Up to 500 URLs personalized within 24 business hours
Hand-review of the top 10% of results
Personalized opener + fit score + pain points per row
Done by Emily Ward (no offshore VAs)

Apify Actor

Self-serve batch via Apify Store. No account on our side.

$0.15/result

Best for: ops + agencies

$0.15 Standard (Claude Sonnet 4.6 + self-critique)
$0.25 Premium (Claude Opus 4.7 + deeper critique)
Preview mode: 1 URL free
30-day cache means no double-charging
Evidence-quote validation on every result

Open Apify Store

Sheets Pro

Personalize inside Google Sheets. Unlimited monthly.

$19/month

Best for: spreadsheet-first SDRs

Free tier: 25 personalizations per month
Paid tier: unlimited use with your Anthropic key
Sidebar UI inside any Google Sheet
Cancel anytime via Stripe portal

For finding and recovering hidden waste

Instant Audit (free)

Scan your domain. See what tools and tracking you are visibly running. Get cost estimates.

Best for: anyone curious

60+ SaaS tool detectors
Monthly cost estimate per detected tool
Results in 10 seconds
Free, no signup, captures email if you want full audit

Run the scan

Hidden Tax Kit

90-minute DIY audit. Find A$200 to A$10,000/mo in operational waste.

A$47 once

Best for: solo + 10-50 staff

The four-leak audit framework, plain English
Step-by-step 90-minute audit you run today
Three AI prompts (classification, renegotiation, cancellation)
Magnitude table by company size
30-day refund

Hidden Tax + Letters bundle

The audit kit plus the 12 execution letters. Save A$17 vs separate.

A$67 once

Best for: serious operators

Everything in the Hidden Tax Kit
All 12 Vendor Letter Pack templates
NSW-admitted-lawyer drafted
ACCC complaint template bonus

Vendor Letter Pack

12 ready-to-send letters: cancellations, refund demands, renegotiations.

A$37 once

Best for: ops + bookkeepers

12 legal-grade letters in Word and Markdown
Decision tree for which letter when
ACCC complaint template bonus
Drafted by NSW-admitted lawyer

How to choose

If you...	Get this
Want to test 10 personalized openers right now, hand-on-keyboard	DIY (free) with your Anthropic key
Want to learn how to use AI for outreach properly, with prompts and templates	The Playbook ($39)
Have 500 leads sitting in a spreadsheet, no time to DIY	Done-for-you batch ($99)
Want self-serve batch personalization on demand, programmatically	Apify Actor ($0.15/result)
Live in Google Sheets and want personalization in-place	Sheets Pro ($19/mo)
Suspect your business has SaaS waste, want a free scan to confirm	Instant Audit (free)
Want to run the full Cancel Costs audit framework yourself	Hidden Tax Kit (A$47)
Need the audit AND the execution letters in one pack	Bundle (A$67)
Just need the legal-grade letters for vendor disputes	Vendor Letter Pack (A$37)

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Built by Emily Ward, Sydney. Questions: emily@cancelcosts.com